Little Big Town country music star Kimberly Schlapman goes undercover as a checkout clerk to surprise grocery shoppers with $100 gift cards. This video captures all the bewilderment, delight, and elation that followed.
All the hard work paid off: The video and the Lend A Ham social media campaign were a huge success, and Smithfield donated one million servings of protein to food banks across the United States.
Responsibilities include editor and digital image technician.
Produced by Indigo Productions for Hunter PR